Issue:
Toyota wanted to stimulate interest in their Yaris car among nationwide college students and Gen-Y using digital and social Media.
Idea:
dFusion collaborated with popular boy-band FEDFE to design & execute the Yaris + Fedfe University Tour, where together Yaris & FEDFE inspired college students to develop their own version of “Outrageous” online video featuring Yaris as the main vehicle and the end of the tour, FEDFE and a an online audience panel selected the most outrageous online video.
Impact:
The Tour inspired more than 30 teams of students from the top 10 colleges in Thailand to enter the video contest; together these online videos have accumulated more than 1 million combined views on YouTube.
