Digital media platforms and options are multiplying at a dizzying rate – but what are just fads that will be forgotten in 6 months and what are truly value-adding activities that the business can’t do without?
The essence of interactive marketing is the seamless integration of consumer touch points across traditional, digital and physical platforms. Mass advertising has the reach, but not the engagement.
For so many reasons, life engagement and interactions remain the most impactful way of reaching consumers. While we all love our smartphones and internet connections, there’s no substitute for a hug, a handshake or a smile from someone standing in front of you.
Data, data, data, the world is awash with data. Big data. Very big data. Enormous data. But how many marketing organisations are really making the best use of their data? Structured and analysed properly, data can be a powerful tool for brands, providing insights for creating better customer experiences, increasing sales, and establishing long-term loyalty.
